Perhaps they should have checked their listings twice?

The Irish Sunday Independent reports this past weekend that the Irish State Broadcaster RTE is facing legal action from its erstwhile privately owned competitor TV3  arising from what are described as “significant and egregious” errors in the listings published for TV3’s programmes over the Christmas period in the RTE owned listing’s magazine “The RTE Guide”. The errors affect listings over the core Christmas period and also the time of one movie which is due to be broadcast tonight at 9pm but which is listed incorrectly in the Guide.

In a wonderful example which highlights the potential downstream cost and revenue implications of poor quality information, TV3 says the error is so serious that it could have a fundamental impact on its Christmas viewing figures.

And, in TV-land, viewing figures translate into hard-to-come-by-in-a-recession advertising revenues.

TV3 have asked for RTE to pulp all copies of the RTE Guide still in shops and to replace them with reprints which show the correct listings. Failing this, they have asked RTE to give prime-time advertising coverage on TV and radio to TV3 programmes over the Festive Season, which would have the effect of reducing the prime-time advertising slots which RTE would have already sold over Christmas, hitting RTE’s revenue streams as well.

RTE, for their part, blame a 3rd party supplier for the errors.

Of course, this writer’s thoughts are with the ultimate information consumers here… the viewing public. If my house as a teenager was anything to go by, the RTE Guide will have been used as the basis for negotiations about who gets to see TV ‘live’ versus programming the video recorder.

A while ago, Daragh O Brien wrote on his blog about the likely rise in Information Quality litigation, particularly as studies have shown that people become more litigious during a recession. This looks like one of those cases and it seems 2010 will be an interesting year for Information Quality management principles in Ireland.

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